Suggest an appropriate brand name for each of the following goods. Defend your choices.

a.Laundry detergent.

b.Sports car.

c.Scooter.

d.Jeans.

e.Outdoor boots.

f.Pizza.

g.Fresh-fruit drink.

As a marketer, what steps would you take to build pock trueness to three of the above crops.

Answer:

Before to invoke a brand discern for any goods, we have first to know some informations intimately branding and brand invoke.

The American marketing association defines a brand as a puddle, term, sign, symbol or invention or combination of these, intended to identify the goods or work of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing)

A brand imparts a specific set of features, benefits and services to buyers. It is a mark, a tangible emblem, which says something about the product.

The best brands, for example often convey a warranty of quality. A brand can toss up to six levels of meaning: Attributes, Benefits, Values, Culture, Personality, and User.

Finding the best brand elevate is a difficult task. It begins with a careful review of the product and its benefits, the target market and proposed marketing strategies.

Desirable qualities for a brand establish include the following:

1.It should suggest something about the products benefits and qualities.

Ex: OASIS (a shut away fruit drink).

2.It should be easy to pronounce, recognize and remember.

3.The brand pick out should be distinctive.

Ex: shell, KODAK, Virgin.

4.The name should translate easily and meaningfully into orthogonal languages.

5.It should capable of registration and legal protection, a brand name cannot be registered if it infringes on existing brand name.

After this information I think that it is to defend any choice of the brand name:

a.Laundry detergent: MY-FOAM

This brand name is easy to pronounce and suggest something about the benefits...

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