Pricing Analysis.

Assignment:

Choose one of the following products/services: Books, computers, CDs, banking, investment services, or insurance. look the pricing of your giveed product/service at tercet diametric point-of- barter for locations (e.g., online, retail chain, single-line specialty store, or discount store). Assess the precept for pricing at each point-of-purchase location.

Introduction

Price is the only one of the iv Ps that produces the revenue. According to Kotler, in setting a charge a Company follows a six steps mental process: (1) Select the pricing objective, (2) determine demand, (3) estimate costs, (4) analyze competitors costs, prices, and offers, (5) select a pricing method, and then (6) select the final price.

This wallpaper attempts to explain pricing research for the HP brand organizer model iPAQ 5455 at three different point of purchase location. This paper also explains the rationale for pricing at each point of purchase location. This paper begins with the brief product commentary and followed by pricing research, rationale for pricing and conclusion.

Product Description

Hewlett-Packard and Compaq (HP) designed their arranger for users who need a PDA that does more than simple schedule and address book functionality, the HP iPAQ PDAs with Pocket PC serial delivers a robust application feature-set and expansion capabilities empowering the user to checkout productive all the time.



HPs PDA model iPAQ 5455 is Powered by the Intel® processor technology at 400MHz, 112MB of RAM, integrated wireless and blutooth. feigning 5455 is also powered by powerful software applications much(prenominal) as Microsoft Pocket PC operating system and Microsoft piazza CE and other applications.

Pricing Research

A pricing research was conducted at the three different point of purchase location. These three purchase locations were include amazon.com a major Internet retailer of all typecast of products, Best Buy - a major retailer of electronics, practice of medicine and computer products, Costco warehouse- a major mass...

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