Kudler Fine Food

Kudler Fine Foods
Introduction
Kudler Fine Foods is a very popular gastronome store that has three locations in southern California (La Jolla, Del Mar, and Encinitas) (Virtual Organization, Apollo assembly 2011). All stores carry domestic and imported goods. The main documentary is to have the maximum profit in providing quality products as well as service to the consumers. KFF wants the company to have a considerable increase in growth. The company now wants to have kittens its services by improving its operations. It also wants to increase fealty and profitability of its consumers by increasing the consumer purchase cycle. KFF wants to expand its care through electronic Commerce. Doing business through the use of the Electronic Commerce, the store wants to develop a rat Shopper Program.
Kudler Fine Foods habitual Shopper Program
In the retail business, the Frequent Shopper Programs are becoming much common and well known. Kudler Fine Foods is interested in maturation a system to track customer purchases through a Frequent Shopper Program. This program ordain award loyalty points for buyback to customers.(Apollo Group, 2011). In erect for customers to receive rewards, the Sales and Marketing part are marketing strategies that are allowed by the point-of-sale technology.



The Frequent Shopper Program will center on a sack up based consumer shopping program. The web based advertising will allow cost reduction and provide effective consumer awareness.
The betray shopper program established by the sales and marketing squad is a way to increase revenue by closely 5%. The straightforward approach of the implementation process is manageable in a 12 month period. In consecrate for Kudler foods frequent shopper program to be successfully implemented an valuation of all legal, ethical and security measures of the new program should be considered.
Legal Considerations of Frequent Shopper Program
In order to develop a frequent shopper program, Kudler...If you want to get a full essay, order it on our website: Orderessay



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