In every business, it is an important part of the marketing process to reserve a Customer driven marketing strategy. This strategy is used so that businesses can understand customers expectations, so they are open to tailor the right products and service that pull up stakes meet their, existing or latent needs. In order for the company to create value, for the targeted customers they must be up to(p) to divide the total market into distinctive groups of consumers who have distinct needs, characteristics or behaviours, then choose the best segments, and design strategies that will profit them from the targeted consumers. This process is the key components of a consumer driven marketing strategy. (Armstrong, Adam, Denize and Kotler, 2011, pg 55 Principles of marketing 5e, Pearson group Australia).
The company KFC, based in Louisville, KY Corporation is the worlds most popular poulet franchise, has been serving customers with freshly made family meals since Colonel Harland Sanders founded the concept in 1952.
This raise will talk about how KFC uses and implements the key components of a consumer driven marketing strategy. (About KFC : Fried Chicken, KFC franchise website)
The first key component in a consumer marketing strategy is to be able to determine which segments in the total market will tenderise the company the best opportunities. There are four different kinds of segmentation, geographic, demographic, psychographic and behavioural.
Geographic segmentation is dividing the market into geographical unit such as nations, city size, density and climate. Demographic segmentation is dividing the market based on variables such as age, family size, family life cycle, sex, income, occupation, religion, nationality and education. Psychographic...If you essential to get a full essay, order it on our website: Orderessay
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