Olestra - Chemical Fat-free Food Additive

60). Conservative supporter of olestra, atomic number 1 Miller, calls it the "most tested food in history" (1996, p. A12.)

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Other plunk substitutes are added to snack foods by a baking process which distorts the taste. Olestra, which withstands high cooking temperatures, can be fried. Clinical trials and test marketing have shown that olestra potato chips resemble the mouth feel and flavor of fat-rich potato chips. Consumer Reports (1996), p. 6 said its experiments showed it "tasted pretty respectable" (1996, Olestra: still, p. 6). An ounce of regular potato chips contains 75-150 calories and up to 10 grams of fat. An ounce of potato chips containing olestra has only 70 calories and no fat (Olestra: still, 1996, p. 50 and chart; Olestra: just, 1996, p. 50). Raspberry (1996, p. A19) says that "olestra is a no-fat fat that can put the taste, but not the calories, gage in chips."

Olestra, which has been approved for use in all dainty snacks, can be used in other snack increases, such as corn chips, tortilla chips, cheese curls, Ritz crackers and in cooking oil. In a nation pre-occupied with the problem of obesity, olestra, says Narisetti (P&G is ready, 1996, p. B6), is P&G's "most promising new product in decades." According to Shapiro (1996, p. 60), "'healthy' junk-food is the fastest growing segment of the $15 billion per annum snack food industry." Sales o

The controversy over olestra continues. CSPI tracked P&G's steps in the cities mentioned above.

It ran a television advertisment which displays a dog food product with an olestra label and a caption questioning whether olestra is fit for outgo by pets or humans (Narisetti, P&G is ready, 1996, p. B8). P&G has launched one of its most expensive advertising campaigns of all time this fall which costs about $10 million. The ads, which largely lie in of consumer testimonials on the product, are being aired on bloom of youth time television programs such as Melrose Place and frenetic About You (Narisetti, P&G is ready, 1996, p. B8).

abdominal cramping and loose stools. Olestra inhibits

Vitamins A, D., E and K have been added." (Blackburn, 1996,

Blackburn, H., M.D. (1996, April 11). Olestra and the FDA. New England Journal of Medicine, 334, 984-986.

Shapiro, L. Fake fat: miracle or menace? (1996, January 8). Newsweek, pp. 60-61.

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