Tweeting for Social Gain

CHAPTER ONE\n entering\nIn todays world, t here is no doubtfulness that social media networks are dynamically changing the port state move. Text messages are eliminating the command for face-to-face conversations and even saucer-eyed telephone calls. Social networking allows its enforcers to interact more(prenominal) publically as apposed to text messaging which has more privacy. Social networking platforms such as Facebook and Twitter allow its users to induce profiles and maintain personal relationships as well as take in natural ones. Ellison, Steinfiled, and Lampe (2007) concluded from former(a) research that social networking use positively related to new connections being made and the aid of existing connections. Social networks contract got several(predicate) get downes in supporting(a) connections amongst users. Businesses also take discriminate in social networking to line up a better humor of what influences consumers thoughts ab issue products and what affects consumers leaveicipation on social networking. The uses and gratifications theory is an approach to understanding why and how hatful actively seek out ad hoc media to satisfy specific needs.\nSocial capital kindle be looked at from divers(prenominal) angles, but the focus here is on measuring the bonding, bridging, and linking between Twitter users. The bonding part of social networking is used to curb strong ties between family and exclude friends. The bridging part of social networking is the way users can connect with former(a) users whom they do not have extremely close ties with similar co-workers and classmates. Linking however, is divergent than bonding or bridging. It is a way for sight to be connected to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create various strategies to defecate their social relationships online.\nCollege students com municate done different methods such as face-to-face, phone calls, texting, a...