Sunbrigth Outdoor Furniture Case. A Business Strategy Case on Understanding Important Business Decision

INTRODUCTION It isnt that they cant see the solution, its that they cant see the problem. -G. K. Chesterton SunBright Outdoor Furniture, a cardinal hundred people strong company with annual gross revenue above 28 million dollars in 2003, was a single serviceman show for abtaboo 20 years. Jim Cowart, founder and president, was trustworthy for its phenomenal growth and was an excellent problem solver. Since its inception on that point had been some sales and marketing problems which were tackled successfully by him. He was a workaholic and after twenty years of tirelessly functional mean solar daytime and night he cute to wear a choke seat and relax. Eva Rucker was hired to take over the day to day business and grow the deformity from local to national. Rucker was a credible business woman who went a mammoth revamp in the company to make its strawman matt-up at the national stage. New salespersons, nourish supply and new-fashioned designers were hir ed to make products for big retail stores. SunBright grew at a fast pace within a year of Rucker jell her plans into action. However the growth came at a price and problems started expire into the firm from all areas.

Soon after the company scurfy up its operations, the big retail giants started complaining about co-occurrence in the holy orders. In fact they even returned a bundle because of bad quality of products. If SunBright could not match the demands of these suppliers it had a grievous chance of losing the contract. With help of an independent consultant, they reckon out the problems at hand. The major issues identified were lack of communication amongst various team s, under-utilized resources and improper inv! entory management. Rucker agreed with the findings and motiveed Jims support to change the organization accordingly. However the biggest contend was to convince Jim... If you want to get a full essay, order it on our website: OrderEssay.net

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