Ebay Case

CASE STUDY

MRKG 2374 Marketing Case Studies
Ebay
3/10/2012
mold the Issue: The problems with disappointed buyers complaining about issues with transaction, refunds, shipping and guest service.
History & Background: Ebay was founded in Pierre Omidyars San Jose biography room back in family 1995. In September of 1998 eBay has its initial public stock offering. In July of 2000, a grand baseball card sold for 1.2 million dollars. This was the highest paying auctioneer in eBays history up until that point. In May of 2001 eBay resolved to ban the sale of any item related to horror including letters from murders, crime scene memorabilia, and seats to view executions. The Website Half.com was bought by eBay in 2000 and fully integrated into eBays web community in 2001. In October of 2002 eBay acquired Paypal Inc. for 1.5 billion dollars. Paypal is the preferred way of making payments for eBay auctions and is growing in popularity for other Internet uses. By the year 2004 eBay had realise 3.3 billion dollars in revenue. Over 135 million citizenry worldwide use eBay. 
Strengths: largest electronic auction website (leader of online auctions), no arguing in online auction field, good customer relationship management, innovations.




Weaknesses: scientific developments, only online service, shipping.
Opportunity: expansion globally, new markets, usage of internet.
Threats: consumer confidence, competition(in online shop not in online auction), economical downturn worldwide.
SWOT psychoanalysis: Currently, all online businesses need technological development, which consumers are waiting from them either. It go away bring ebay more confidence of consumers. Using its reputation Ebay house jump into developing global market that will development annual revenue of the company. Competition is important aspect for Ebay, where rivalrous advantaged online companies as Amazon.com, Yahoo, Bitz, etc. play significant role in this field. Economic downturn can be one of...If you ask to get a full essay, order it on our website: Orderessay



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