Tata Nano Marketing

Table of Contents 1.0 Introduction2 2.0 Economic Environment3 2.1 Global argumentation Cycle Trends:3 2.2 GDP:4 2.3 Unemployment:4 2.4 Fiscal Policies:4 2.5 Consumer confidence and consumer credit:4 2.6 Income, pulmonary tuberculosis and Savings:5 2.7 Income distribution:5 2.8 BOP:6 3.0 Cultural Environment:6 3.1 Hofstedes Cultural Dimensions6 3.2 The Changing Shape of Culture8 3.3 Going parking lot8 4.0 governmental and Legal Environment:9 4.1 Political Structure9 4.2 Political Risk9 4.3 Legal10 5.0 Conclusion:11 5.0 Appendix:12 5.1 Appendix A12 5.2 Appendix B13 5.3 Appendix C13 5.4 Appendix D14 6.0 Reference15 1.0 Introduction TATA Motors Limited is Indias largest motor passenger locomote and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, be it among the top ten companies in India. Unveiled in January 2008, their mod TATA Nano passenger automobile was a much awaited simple machine by the local and international markets. (Tata Motors, 2008) Production began later that year. Its unequivocal features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano is priced at USD 2500.

It is compact (only 3 meters long) with equal space to comfortably seat four people. Fuel energy also plays a major role in its conquest; it does al nigh 50 miles per gallon of petrol. This highly fuel efficient, extensive car is also environmentally friendly, emitting less carbon dioxide than most two wheelers. (Tata Motors, 2008) [pic] (iwebie, 2009) Currently Nano is undergoing modifications to cater to foreign markets. By 2011, a modified Nano Europa is to be launched in Europe as a more powerful car with better safety and standard to fit European standards. (Business Line, 2009) Development of the Nano Europa creates an option to market a... If you urgency to get a full essay, order it on our website: Orderessay

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