Rural Markets Retail Management

outlandish Markets Retail Management In recent years, countrified commercialises of India go through acquired significance, as the overall growth of the Indian economy has resulted into veritable increase in the purchasing power of the unpolished communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special tradeing strategy, namely, rural marketing has emerged. Rural India with its traditional perception has grown over the years, not altogether in harm of income, but also in terms of thinking. The rural markets are growing at above 2 times faster pace than urban markets; not surprisingly, rural India accounts for 60% of the correspond national demand. Today, rural market occupies a larger part of our economy and it is expected to grow at least four times the existing size. Another impart factor for rural push was growing saturation in urban markets. To be precise, rural marketing in Indian economy covers two broad sections: 1. Selling of agricultural products in the urban areas 2. Selling of manufactured products in the rural regions In present situation, our huge population is helping marketers to think unused marketing strategies.

630 Billion rural populations are greater than total consuming markets of many countries like Canada, South Korea, etc. Tapping the rural market is one of the most important marketing strategies followed by mixed MNCs and Indian companies now-a-days. A number of companies in FMCG, consumer durables as well as telecom sector have equal strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL, Colgate, LG Electronics, Philips, BSNL, LIC, CavinKare, Britannia and Hero Honda. Rural Marketing in unsophisticated word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing, pricing, promoting, distributing rural... If you postulate to get a full essay, order it on our website: Orderessay

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