Pest of South China Football Club

Introduction Not more people could expect that Hong Kong national football team could beat Japan national team and got their first-year gold medal in East Asia Game 2009. The awed result not only stole the spotlight from domain but also made The Hong Kong Government rethink astir(predicate) the study of topical anaesthetic football market. A marketing explore company was invited by government to analysis the environment of local football market and recommended some of the strategy for enhancing the building of the market. It was pass judgment that the rank of the Hong Kong football will rise to the top in Asia within 10 years. For the football development proposal, not many people showed optimistic attitude, because of a lot of difficulties which all local football night baseball confederations can not ignore. Now, it will be explained how the political, economical and social factors challenge the development of local football club by an analysis of local football market employ PEST model. Also, a legendary of local football club - South China Athletic Association Football association (SCFC) will be as example for explaining their strategy against such factors. PEST Analysis PEST analysis stands for Political, Economic, Social and Technology analysis.

It is a useful strategic tool for understanding market step-up or decline, business position, potential and direction for operation. As the technical factor have not brought a high threat to the local football market, the factor will not be mentioned in the following analysis. Political For a developing football market, the exercise of Government is essential. It is because the amount of investment liked the facilities, the youth development and the subsidy of operation cost in football club are really huge. Few business investors would have incentive to take the responsibility when the size of market is still very small. Thus, only the government can take the responsibility in creating an environment and attract football investor. J league is a successful... If you want to get a full essay, order it on our website: Orderessay

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