Microsoft Swott

External Opportunities in that location atomic number 18 many opportunities for growth for engineering companies right away, the roving workforce is increasing rapidly in todays business milieu and will continue grow in the future. This is one opportunity that Microsoft has foreseen and is ready for with a strong mobile workforce product line. As a result, has a self-aggrandising foodstuff shargon in the mobile worker environment by providing operating systems for personal digital assistants (PDA) at 45.5 percent (Gartner 2005). The companys smartphone operating system is also gaining on the patience faller, Symbian (Gartner 2005). An different opportunity for Microsoft is in the entertainment industry, Media Center computers argon gaining in popularity. Again, Microsoft has foreseen this opportunity and in is a key player. Microsoft soon offers music download service in 19 market versions in 17 countries, including 13 western European countries.() There is significant opportunity for Microsoft in the area computer security. Anti-spam, anti-spyware, and anti-virus are hot topics today for technologists and currently a plague to consumers. In this case, Microsoft did not have product to fill this gap, so they acquired other companies. The acquisitions are: Sybari (anti-spam), Giant Company (anti-spyware), and GeCAD (antivirus) (Gartner 2005).

These acquisitions, with the exception of GeCAD, were industry spark advance vendors with good brand recognition and position Microsoft to take lead in yet another technology area. External Threats The technology industry offers almost limitless opportunities for companies like Microsoft; however, there are also threats. For example, alternatives to Microsoft products are improving and gaining brand recognition, such as Linux and Macintosh. Another threat has been the inability to manage security vulnerabilities in Microsoft software. Loss of revenue from decreasing public and private domain industry technology spending budgets due to the state of the deliverance is also a... If you want to get a full essay, golf-club it on our website: Orderessay

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