Marketing Plan - Phase Iii

Marketing Plan ? Phase III Introduction Wal-Marts third phase of its marketing plan to market and sell furniture in the revolutionary Wal-Mart furniture stores provide describe the attributes of its product and services in greater detail than in the first two phases presented by Team B. Furthermore, the third phase leave alone describe the abuse at which Wal-Marts newly proposed product line will happen upon through the product keep cycle as tumesce as the factors that will likely impact its movement. Team B will be laying out the product life cycle and the impact it has on the marketing of the product. This paper will identify the positioning and differentiation strategies for Wal-Mart furniture stores. Additionally, the paper will identify the appropriate pricing that Wal-Mart would need to undertake in ordination to make this endeavor work. Wal-Mart is a giant in this country and others as well, and in order to maintain its locating as the rollback king in its current stores and any(prenominal) new stores as well as bring on new customer bases, its marketing strategy needs to be well thought out and planned perfectly. Wal-Mart will deliver to have the perfect marketing mix in order to make this work and thus doing all the proper query is required. production Attributes Attributes are characteristics or properties used to measure or define.

In the market place product attributes describe the office in which marketers want consumers to view products and services. Consumers use attributes as a way to measure one organizations products and services against competing brands (Attributes, n.d.) Product attributes are part of an organizations marketing strategy and used to mark off an organization from its competition. Products and services have four main attributes: cost, quality, variability, and availability. Attributes weed also include such characteristics as prestige, usability, country of origin, exclusivity, and vitrine such as sporty, family, luxury) (Attributes, n.d.). An organization should focus... If you want to get a full essay, order it on our website: Orderessay

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