International Marketing Strategy

inernational marketing strategy ASSIGNMENT INTERNATIONAL MARKETING STRATEGY Introduction about McDonalds McDonalds union is the worlds largest chain of hamburger fast food restaurants, component around 68 billion customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their parentage as a hamburger stand using business line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He after purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonalds restaurant is operated by every a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees pay by the franchisees, as well as sales in company-operated restaurants. McDonalds revenues grew 27 percent over the three years culmination in 2007 to $22.8 billion, and 9 percent growth in direct income to $3.9 billion. McDonalds primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts.

In reaction to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. integrated overview McDonalds restaurants are found in 119 countries and territories around the world and attend to 58 million customers each day. McDonalds operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such as Piles Café. Focusing on its core brand, McDonalds began divesting itself of other manacles it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonalds soundy divested from Chipotle through a convey exchange. Until December 2003, it also owned... If you want to get a full essay, order it on our website: Orderessay

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