Harley Davidson

What are dominant economic and business characteristics of the global bike industry? In 2003, 950,000 rides were sold in the US with an anticipate 5% per annum through 2007. Emerging marketplaces such as China, India and Southeast Asia were expect to grow rapidly. C-383 ?The industry was segmented by engine coat (125+cc, 651+cc) and style enduro, cruiser, custom, performance, standard C-386 & C383 ?28 million motorcycles were in consummation realismwide in 2003 C-383 ?Light motorcycles, mopeds and scooters were expected to grow at a faster rate than 125+cc motorcycles between 2003 and 2007 C-383 ? The U.S. was the worlds largest market for heavyweight motorcycles (651+cc) with 461,200 registrations in 2003 C-383 ?Europe was the worlds largest market for motorcycles with 1.1 million registrations of 125+cc motorcycles in 2002 C-383 ?The motorcycle industry was regulated by various governmental agencies in countries where motorcycles were operated C-387 Identify and explain cross country differences in cultural, demographic, and market conditions that exist in the global motorcycle industry?

? giant motorcycles are more highly demanded in developed markets in North America, Europe, and Asia, whereas consumers in emerging markets preferred mopeds, scooters and other sporting motorcycles C-387 ?Consumers in emerging markets tended to purchase small motorcycles for inexpensive primary transportation, while consumers in developed markets most frequently use motorcycles for recreation and preferred larger motorcycles with greater performance C-389 ? true European riders also rode shorter distances on motorcycles than typical riders in the U.S. In 2002 60.3% of motorcycles sold in the U.S. were in the custom category, whereas more than 60% of bikes sold in Europe fell into the performance category. C-387 ?Motorcyclists in Europe and younger riders in the U.S. were attracted to the lower prices offered by Japanese motorcycle... If you want to get a full essay, order it on our website: Orderessay

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