Globalization of Markets

GLOBALIZATION OF MARKETS Theodore Levitt is often considered to be the first to recognize the course of instruction towards globalization and states that: companies mustiness learn to operate as if the gentlemans gentleman were one large market ignoring superficial regional and depicted object differences… In addition, he argues that the companies that do not adapt to the parvenu global realities will become the victims of those that do. Theodore Levitts 1983 article near(predicate) the globalization of markets is one of the most discussed essays on this subject. Many companies endure become disillusioned with the sales in the international food market as old markets become saturated and tonic ones must be found. Levitt in his essay asserts that well-managed companies have moved from focus on customizing items to offering globally similar products that are advanced, functional, trusty and low priced. Only global companies will achieve long-run success by concentrating on what everyone wants rather than worrying about the details of what everyone thinks they might like. According to Levitt a powerful posture drives the world toward a converging commonality, and that force is technology. It has proletarianized discourse, transport, and travel.

It has made spaced places and impoverished peoples eager for modernitys allurements. Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies. Levitt wrote this essay in 1983. Today technology has been much more(prenominal) developed and there are lots of innovations that we face everyday. Facebook, iPhone, 3G communication are just a few examples we experience today. Levitt says that the issue is a new commercial reality-the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Corporations adapt to this new reality benefit from enormous economies of scale in production, distribution, marketing, and management. By translating these benefits into... If you want to get a full essay, baffle it on our website: Orderessay

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