Delivering Cuatomr Value

A.Learning Outcomes 1.Effectively communicate information and ideas in literal and non-verbal forms. 2.Apply underlying concepts and principles of operations and marketing with respect to delivering client mensurate. B.Questions Choose ONE (1) of the following question and write a 1,000 words answer. You are to attach a softcopy of your answer in CD format together with your written assignment when do your submission at the designated date. Question 1: Customer centrical and Market Driven Approaches Companies operating in a highly competitive industry are shifting their focus towards guest-centric and market-driven approaches in order to stay competitive in their industries and to remain pertinent to the market. However, such approaches can lead to some destructive consequences. With quotation to relevant literature, analyse the differences between customer-centric and market-driven approaches. Evaluate the negative outcomes resulted by companies using these approaches. Discuss whether the weaknesses of such approaches are due to their general philosophy and practices or whether they are the result of errors in recital and the limited perspective of managers.

Question 2: Value proffer and Strategic Focus Some companies operating in todays competitive business environment believe that they should not parcel out on footing but on value. Discuss whether the strategical focus of selling at a lower price has put companies at a disadvantaged competitive position. With commendation to certain industries and their specific markets, analyse and explain how relevant the value proposition of offering lower price is in delivering customer value. Use authoritative sources of information to support your answer. Question 3: Value Chain Process The responsibility of delivering customer value does not solely fall under the domain of the market department. exploitation your understanding of the value chain process, explain how other indispensable and external... If you want to get a full essay, order it on our website: Orderessay

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