Wednesday, December 5, 2012

Brands

Brands have blend a hot debate nigh the world, with the rising of peoples living standards. The brand is a symbol of the companys image, and a good brand is able to get a good reputation for the company to elaboration profits and can also improved employment problems. Brands defend many problems in some ways, thus there is an argumentation about whether brands are positive or negative in society. This essay will provide several causes of brandings important issue, and argue that why branding has the advantages outweigh the disadvantages. there are several reasons for the impacts of brands companies have become a overabundant issue were heap. The first cause of this issue is that the brand is a significant part of the corporate structure. Using brand in the expert thing of the legal, improve reputation and pursue profits, its issuance is satisfactory (Ahmad 2003, p. 175). Secondly, brands can lead to several social effects, such(prenominal) as the debate between the rich and the poor, and they take the responsibility. For example, Ahmad (2003) states that it has become so fashionable to decry brands that even those who promote labels for a living are eager to join in the assault.
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Finally, the world-wide companies and their designers are used their designs to develop childrens imagination, and using their semipolitical influence to affect people, limiting peoples socialization (Ahmad 2003, p. 171). Brands can bring a huge economic interest has been one of the most significant factor of brands positive effects. first off?global brands could offer people high quality products and superordinate word service. This competition leads to better, cheaper and cleverer things, and helps stimulate economic growth (Ahmad 2003, p. 172). Secondly, brands could make a large amount of profits. Walker (2006) reported that corporate branding is a function of the profit motive: companies have twinge to sell and hire experts to create the most compelling set of meanings to achieve that goal. For instance, in America, Starbucks... If you want to get a overflowing essay, order it on our website: Orderessay

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