“Transactional vs. Relationship Selling”

1. Introduction: The bill kinship strategy a connection chooses to follow represents the type of relationship, it is going to develop towards its clients. Within the account relationship strategy, there are three different kinds in which the relationship of you and your customer can be differentiated: The transactional relationship, consultive relationship and enterprise relationship. In my following term paper I would like to show you what the key elements of every relationship is and for further explanation examples go out document every relationship. At the end a real life example will show an industry which is right now making a shift from transactional relationship selling to a consultative approach. 2. of import Body 2.1. Transactional relationship 2.1.1. Definition and explanation The transactional approach is mostly common where customers can quite an easily switch their businesses from maven supplier to anformer(a), just depending on who caters the lowest price for them. The effort done by the corporation to customize a product for a single customer isnt that big. As well as customer service. It is modified to a certain extend.

So a transactional relationship is one in which the relationship is generally based on the shoot for a product which is tallly competitive priced and is of acceptable quality. As already indicated before, the main difference between transactional relationship and the other two types of relationships is that it is very often based on a personal relationship between individual buyers and sellers. The personal finish off is here just between the salesman and the customer. Trust is here a key element of the relationship, because you know your contact person, your personal sales representative now for years. He wont normally flim-flam you. But the problem is, if another competitor is able to offer the same or a similar product for a cheaper price and its quality is as well on high level, you easily lose your customers. There isnt a toughened connection... If you want to get a full essay, order it on our website: Orderessay

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