Carrefour the Internationalization

The internationalization of interbreeding CARREFOUR DESCRIPTION all overlap SA is the premiere retailer in Europe and the second magnanimousst worldwide with contribute revenue 81.271 unrivalled one million million million million million in 2011 . It has stores in 33 countries in Latin America, Asia and Europe. to that extent in that location is withal countries where crosswalk is established only by dint of its partners and franchisees for suit in Egypt or Japan. Thus Carre quartet is testify in all the geographic areas of the world . The group presently operates four grocery store formats: * hyper food markets, * supermarkets, * Cash & plectrum out * Convenience stores. The intersection group currently has over 9,870 stores, any company-operated or franchises. Revenue| €81.271  one thousand million (2011)| Operating income| €(481) million (2011)| utility| €371 million (2011)| Total assets| €47.93  gazillion (2011)| Total equity| €7.627 billion (2011)| HISTORY In 1959, convergence was founded by two entrepreneurs Marcel Fournier and Louis Defforey . Carrefour pioneered the concept of hypermarket, a large supermarket offering a large variety of products and a department store under the like roof. They opened their offset printing hypermarket in 1962 near Paris in France.

Gradually Carrefour has developed into a modern company , thus upward(a) its competitiveness and market presence considerably. Carrefour has expanded steadily since 1969. Now it is an international supermarket group with a global lucre of supermarkets across the world. It serves 2 billion clients per class in to a greater extent than 9,870 stor! es which are present in 42 countries. 412,464 employees work for Carrefour. It is not only the second but in like manner the most internationalized retailer worldwide. It operates mainly in the European Union, Latin America, and Asia but also in North Africa. In 1999 it incorporate with Promodès one of its major competitors on the French market to form the startle retailer in Europe. Now Carrefour is: Europe countrified| First store| Hypermarkets|...If you want to get a beat essay, order it on our website: OrderEssay.net

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