Compass

Assignment of Corpo order Finance Content entranceway3 maturation of the concurrence sedulousness3 SWOT Analysis of obtain Records4 unison-Business Model5 Decision bonk6 Revenue analysis7 Conclusion11 Introduction Co-founded in 1994 by practice of medicineians Alison embrown and Garry West, Compass Record (CR) is a new breed of roots-music give chase: eclectic, sophisticated, and artist-friendly. Called one of the superior independent trails of the last decade by Billboard Magazine, Compass Records has provided a thriving involven of creativity for artists and a reliable radio beacon of quality for music fans. By 2005, it had grown to include 50 artistes under contract and was purgative 20 new releases all(prenominal) socio-economic class. Its the 2006 acquisition of the parking lot Linnet catalog and the 2008 acquisition of the seminal Mulligan Records label bring forth do Compass the place to go for Celtic and roots musi c. Evolution of the music application Within the context of the spherical music business, Compass Records was tiny. The $32-billion music recording fabrication was predominate by a handful of large, multinational corporations, which accounted for 86% of the foodstuff for spherical recorded music. chart 1: 2004 U.

S Recorded music Market Shares While the global market for recorded music had growth from $2 billion to $40 billion, from 1969 to 1995, it had stagnated ever since. chart 2?The Global Market for Recorded Music The industry had registered no growth in any single social class since 1995. By 2003, the recorded-music sector had shrunk to 1993 levels, and annual dollar sales were estimated to have decline! d at a compound annual growth lay out of 5%. SWOT Analysis of Compass Records STRENGTHS * Compass has act out a niche as an established means in the folk and roots musical genre. * Brown humanness an acclaimed folk musician herself is able to add value in her assessment of other folk musicians. * As an independent label, the doing greet is much lower than major...If you want to get a sound essay, order it on our website: OrderEssay.net

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