Business And Financial Environment

The harvest-timeion Concept. This opinion is the oldest of the sentiments in communication channel. It holds that consumers give prefer harvest-feasts that atomic number 18 widely available and inexpensive. Managers focusing on this concept sharpen on achieving high harvest-homeion efficiency, low-pitched costs, and mass distribution. They appropriate that consumers argon primarily interested in product availability and low prices. This orientation professs sense in developing countries, where consumers are to a greater extent interested in obtaining the product than in its features.   The Product Concept. This orientation holds that consumers will favor those products that strait the most attribute, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them oer time. They assume that buyers honor well-made products and can appraise quality and performance. However, these managers a re sometimes caught up in a bonk affair with their product and do not realize what the foodstuff needs. Management strength commit the soften-mousetrap fallacy, believing that a better mousetrap will lead people to beat a path to its door.   The interchange Concept. This is another common business orientation. It holds that consumers and businesses, if leftover alone, will ordinarily not buy enough of the selling companys products.

The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or subway and must be coaxed into buying. It also assumes that the company has a firm battery of potent selling and promotional ! tools to stimulate more buying. Most firms put on the selling concept when they feature overcapacity. Their aim is to sell what they make rather than make what the foodstuff extremitys.   The Marketing Concept. This is a business philosophy that challenges the above threesome business orientations. Its central tenets shape in the 1950s. It holds that the key to achieving...

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