Marketing Concept

17/10/2011 Part B : SEGMENTATION, TARGETING AND POSITIONING Chapter 4 The marketing environment Chapter 5 customers-Buyers-Clients and Consumers grocery segmentation and set 1 Chapter 6 Aug, 2011 Customers-BuyersChapter 5 Customers-Buyers-Clients and Consumers Consumer purchase air Models of debase behavior Customers- Buyers CustomersClients - Consumers composition part behavior Influences on buying behavior accessible f biteors Personal factors Aug, 2011 2 mental science factors 1 17/10/2011 CustomersCustomers- Buyers - Clients - Consumers Definition Whats difference between customers & clients Aug, 2011 3 CustomersCustomers- Buyers - Clients - Consumers Customers fill Actually, this theory are answers of : Aug, 2011 4 2 17/10/2011 Customers- Buyers - Clients Consumers (ctn.) Customers take and Wants Needs = basic forces Needs We need victuals Wants = learned inescapably Wants She may w ant a Pho Efforts to get people to act against their wants will fail. Drives = Internal force to Drives touch a need Im thirsty and I want a Pepsi ? Im hungry and I want a KFC-chicken pilot ? KFCConsumers try out benefits to match need and wants! But, they are constrained by income. Aug, 2011 5 Customers- Buyers - Clients Consumers (ctn.

) CustomersNeeds and Wants Needs Wants Drives Consumers seek benefits to match needs and wants! Aug, 2011 6 3 17/10/2011 Chapter 5 Customers-Buyers-Clients and Consumers Customers-BuyersConsumer buying behavior Models of buying behavior Customers- Buyers CustomersClients - Consumers Organization buying behavior Influ ences on buying behavior Social factors Pers! onal factors Aug, 2011 7 Psychology factors Hows opine of Consumer air ? Aug, 2011 8 4 17/10/2011 Customer behavior Consumer behavior as involvement and the psychological processes that consumers go by means of in recognizing needs, decision ways to...If you want to get a full essay, ball club it on our website: OrderEssay.net

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