What is Tivo?
The company TiVo is an innovative company that offers convergence to those consumers who like to bedevil more control on the TV programs they watch. TiVo acts as the portal vein for the world of television just as search engines arouse evolved into portals for the Internet. The result is the delivery of individualized content directly to the consumer.
The product TiVo, allows guests to customize their TV program content and timing. TiVo consists of a strong-arm unit, a digital video recorder interfacing between the give out feed and the television, and a service, which can be subscribed to, for record TV programs. The unit can then play thorn the recorded content as and when the user desires.
Who is TiVo best conform to for...
TiVo is best suited for:
* People who love to have childs play with new technologies
* People with high income
* TV lovers but with restrict time available for favorite TV programs
* Parents - make kids contract at the right time, teach sports using slow action feature
* Kids - to see their favorite cartoon shows etc which are aired bandage they are at school
* People living alone who bugger off solace in watching TV
The Appendix: Customer partition shows these customers segmented by age.
The Appendix: Factors influencing adoption of the product describes wherefore/why not TiVo has been able to reach out to these customer segments.
The Environment...
The main players in TiVos industry environment are the web operators, the advertiser and the cable operators.
Network operators: They want TiVo to be a reflect reflecting the audiences preferences so that they can better negotiate with the advertisers on charging more for advertising at an odd-time. Also the information from TiVo could help them train better and more relevant shows.
Advertisers: The advertisers want...
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