After a scheduled research upon critical sectors of the Hellenic market, our group took the decision to analyse the food serve and entertainment market, one of the most(prenominal) important representatives of the Greek economy in domestic and world-wide environment.
To evaluate efficient the specific market, will make an across-the-board presentation of Goodys S.A. the leading Restaurant services company in the Greek market and on a European level it is one of the largest and strongest right away service restaurant chains.
In our report we provide information for the companys history, the structure of the organisation, the market position and the future plans of the management. Next, based on Goodys annual report using the pecuniary statements, corresponding income statement, statement of retained earnings, balance sheet and interchange flows, will evaluate the financial position of the brand. Afterwards we come up our research with ratio depth psychology for the profitability, liquidity, assets and debt management of the organisation. Ratio analysis is very important for the lenders of the company and potential investors. Final in the conclusion, will mention the factors that lead Goodys S.A. to be the leader of the market and recognised from larger multinational competitors like Mcdonalds and KFC.
2. THE COMPANY
Goodys S.A. is a Greek fast food company founded in 1975 by Ioannis Dionisiadis in Thessaloniki and introduced in Athens Stock replace (ASE), in 29/12/1994. There are over 185 Goodys restaurants in Greece, Cyprus, and Bulgaria. Recently, Bruno Norby has founded the Goodies of Mexico Association and then it has been merged into the Greek provisions Group Vivartia S.A. In Greece, Goodys restaurants are the dominant ones in the quick service food market and it has managed displacing the McDonalds and the KFC restaurants to third or poop choice of the consumers.
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