Consumer Behavior

Case 1 : Riding the Plus Size Wave highway Bryant is heady to change the way the advertising media disseminates the basic stereotypical go steady of women . Thinking that it would be a good idea to emend the self-concept , self-esteem , and self-assertion of plus size of it women , the company direct its image of women away from those that be poreless , hipless , silkenhaired , high cheekboned , size-0 , 20-year-old goddesses (par .1It is a success to plus size retailers , such as Lane Bryant , if 21st carbon women begin to understand that the expressive style and drape are non just for those who are slim and tidy but also for those who have curves in them . instead of unadulterated straight lines . As curvy women today slowly perplex accustomed to fashion apparel that are made solely for them it outs that there is huge development around self-concept self-esteem , and self-consciousness on this type of women . leading to higher demands for the products . Success however lies on self-concept self-esteem , and self-consciousness of curvy womenIn the past decades , media images of women turn out more on those that are slim and trim - those who are silkenhaired and high cheekboned (par .1 . However , for the past decade , a expectant change has been occurring concerning the stereotypical image of women .

As Stein say in the article , Today , the average woman wears a size 14 compared with a size 8 about(predicate) 15 years ago (par .3 . As a essence , Lane Bryant has hired the American Idol runner-up , Kimberly Locke , who does not just have the curves and the talent but also the assumption and the self-esteem , which proves that fashion is not just for the slim womenReal-world media images of women appear to be taking a complete turn this century toward the plus size women . The most evident reason lies on the present trend of the environment . As American female person sizes lean more and more toward the curvy ones , the future of women s fashion revolve more around designs that fit those who are under the plus size Thanks to the effort of the plus size retailers in the past centuryName 17-Mar-08...If you want to get a fully essay, order it on our website: Orderessay

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