Strategy

The company transports petroleum products through either pipeline or by road using oil tankers allowing them to be moral force in the supply of product to different customers depending on people required by each. The identification of the bulk users of these products is critical in ensuring a solid customer base. Research by grey diesel engine into the usage of petroleum products throughout Zimbabwe shows that the transport, mining and bucolic industries use the largest volumes annually thence identifying possible customers for the company. Although competition in the country has been depleted it re importants present and therefore presents grocery uncertainty. Milliken (1987), Miller and Shamise (1999) define market uncertainty as the farming of not knowing or a lack of association about the future direction of a given market. Leifer and mill about (1996) believe that as strategic managers contemplate the future, they often saying many complexities, making it very difficult to know in advance what the appropriate response should be in deliberate to entering a given market. In decreasing the riskiness of entering the oil market, Southern Diesel identified the main competitors and evaluated their pricing matrices in indian lodge to predict whether they could compete.

Through the merchandise/competitor strategy implemented the company placed tenseness upon gaining customers through the consequential erosion of margins based on scale economies. Through the analysis of the environment and competition, an luck had been identified and therefore funding would be required. The funding options open to this start up were in the form of loan capital, bank loans or legality investment. Equity investors typically look for high, sustainable, profitable growth. The provision of a comprehensive plan, demonstrating potential to exploit a market opportunity ensured that Graham Smith was able to acquire equity investment. coronation by shareholders was in the form of cash allowing Southern Diesel to pay its... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .