Distribution Channels of Small, Local Farmers

Appalachian State University| dissemination Channels of Small, Local Farmers| MKT 3260, Dr. Dotson | | Ashley Lynch, Audrey Danek, Jarvis Richardson, Richard Lambert, mob Chugath| 12/6/2010| Table of Contents Introduction2 Family Farm industry An Introduction2 Current trends in the family farm industry3 wherefore consumers prefer organic food?5 Farmers food markets in North Carolina5 Distribution Channels6 Restaurants6 School Foodservices7 Supermarkets7 Diversify Marketing Strategies8 Local cultivation in Boone and Surrounding Regions9 Conclusion11 Bibliography11 contour 13 Figure 29 Figure 39 Introduction Family Farm Industry An Introduction When we lambaste about farming, agribusiness often contrivems to dominate the landscape. The image of bulky companies that operate vast tracts of land, huge barns of poultry or swine, diet lots for thousands of cattle comes to mind. Often in the family farm industry, we see the farmers being chased out of business by slim margins and environmental issues. Despite all of this, family farms are still thriving. A success story can be found in Frazers family farm belt. They induct stayed in business weeklong because they focused on creating quality rather than chasing low prices.

They attach the growing trends of eating locally and the 100-mile diet. Nowadays, the business is act in more farm-gate marketing to sidestep the mass market and work on educating customers into developing more of a firm relationship with their food. Current trends in the family farm industry Lean supplies, muscular export activity, and vibrant demand both at alkali and abroad have pushed the family farms to record highs, offsetting todays rambling production costs. As a result, farm profits and investments have soared and farmland values have boomed. However, commodity markets in floriculture can change directions abruptly. This has led to agricultural bankers and farm analysts to... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.