Sia Analysis

capital of Singapore Airlines When large-scale crisis like the one of flight SQ006 happens, it makes any of us acutely aw be of our vulnerabilities to crisis. This is one of the reasons why such(prenominal) crises are subject of strong media interest worldwide, and pose a severe test for the airline and its management, so how well did Singapore Airlines (SIA) respond to the Crisis of SQ006? How SIA responded to the incident is summarized in Appendix 1. (Ray 1999). It can be said that in the first stage of the re process to the crisis, SIA did repress questions about responsibilities, this can be seen in exhibit 3 where the chairman of SIA states; My personal feeling is that it was an accident, in otherwise words the first statement from the company does not affirm anything about responsibilities. The second day after the incident the special cause of the incident was confirmed and SIA leted the findings and accept responsibilities, as can be seen in exhibit 2 ? intelligence service release 13; We accept this finding? we fully accept our function to our passengers, our crew and their families Many argues that this is a strategy in crisis management, to avoid further damage to the company; in term of public arguments about blame.

After the acceptance of blame and responsibility had been established, the Airline sought to make amends, with expression of distress, sorrow and regret. The bureau they did this was by; minutes of silence, half-mast flags, memorial service in Taipei, company representatives presence at funerals, halted advertising, transportation to cut off site, the buddy system, and immediate money compensation to victims and next-of-kin. Reassurance were then devoted by SIA in the words of deputy chairman as seen in exhibit 2 ? news release 13; Once the answers are established, we will take whatever action is necessary to ensure that this tragic accident doesnt happen again. on that point are lessons to be learned ? we need to understand what they are The last stage in the process presented in... If you want to set down a full essay, order it on our website: Orderessay

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