Mall Preferences

Summary: shopping eye Attractiveness and Shopping Preferences is a study conducted to find let on what variables attract shoppers to a marrow, their preferences and how mall operators should consider this significant epitome to implement an effective strategy to position their strategy. The study entangled five major shopping malls in Davao city: SM City Davao, NCCC mall of Davao, Gaisano piazza of Davao, Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented by a cluster analysis of the demographic characteristics of the respondents. The respondents composed of mall shoppers who were equally apportioned across the malls and clustered according to classifications: tralatitious shoppers, Destination Shoppers and Enthusiastic shoppers. The result of the study reveals that SM City of Davao is well positioned in attracting shoppers, the mall is favored by customers in terms of mall atmospherics, service, promotion and entertainment.

SM is followed closely by NCCC mall of Davao and Gaisano Mall of Davao, while Gaisano South City mall and Victoria Plaza were far behind in their foodstuff positioning and viability. CRITIQUE: Ever since its existence, shopping malls become the full part of the shoppers lifestyle because of the convenience, entertainment and products availability it offers to the consumers, no doubt, these establishments helped sharpen the day-to-day life of the people. With Is this the right essay for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, order it on our website: Orderessay

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