Honda's Market Strategies for the New Cr-V

Hondas Market Strategies for the New CR-V Jayne Diaz BUS 620: Managerial Marketing prof David Kalicharan February 6, 2012 Hondas Market Strategies for the New CR-V The 2012 Honda CR-V recently came out with a commercial that spoofed the officeization Ferris Buellers Day Off. The advertising and market strategies for this product will be analyzed in this paper. To begin, the paper will discuss some of the benefits that were extravagantlylighted about the new CR-V in spite of appearance the commercial. Next, market segmentation of the product from the commercial will be illustrated. Lastly, recommendations for improving the commercial to possibly influence more sales will be brought up. Bringing back the past was a fun and creative way for marketing the Honda CR-V. In 1986, the movie Ferris Buellers Day Off, starring Matthew Broderick, was released and became an instant classic. It was a picture show that resonated with the youth of that solar day, as it showed a young high aim student, Ferris, faking a life threatening illness to take the day pip from school. Ferris convinces his best friend Cameron and girlfriend Sloane to join him for a fun-filled day of debauchery.

Ferris persuades Cameron to let them use his fathers Ferrari as their mode of transportation for the day, driving all around to con the sites of Chicago. Fast forward twenty-five years, and those that remembered the movie back then now have families and careers. Hondas marketing team came up with the idea to spoof the movie Ferris Buellers Day off while marketing the CR-V, their newly redesigned sport utility vehicle. In their current commercial, which debuted Super Bowl Sunday, it features Matthew Broderick reprising the role of his infamous character from the movie. Benefits of the Honda CR-V The commercial does show some benefits of the new Honda CR-V, that may earn some potential buyers. There are some high tech features that were highlighted in the ad, such as bluetooth for... If you want to find oneself a full essay, order it on our website: Orderessay

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